logo

首页新闻

纪念改革开放40周年、复校40周年系列讲座

信息管理学院建系30周年、建院20周年系列讲座

国家杰青、上海交通大学万国华教授将莅临我校学术交流

报告主题:Financing a Startup Retailer with Marketing Efforts

         (通过营销努力的初创零售企业融资策略研究)

报告专家:万国华  特聘教授,国家杰青

报告时间:2018年05月24日(周四) 15:00-17:00

报告地点:麦庐园荟庐楼H302

报告摘要:

         Financing a startup firm is always challenging, especially when the market is highly uncertain. In this talk, we study this problem from supply chain perspective and consider the supply chain with one supplier and one retailer (a startup), where the retailer sells to an uncertain market. The retailer is capital-constrained, and may need use either bank loans and/or trade credits for procurement and/or marketing. We study how the retailer jointly makes the operational and financial decisions, and how the decisions are influenced by the financing channels. Furthermore, given that a larger market share is desirable for the supplier, we study whether the supplier should provide trade credits for the retailer’s procurement and to lend cash for the retailer’s marketing. In particularly, we show that there is a binding property for the supplier to finance the retailer’s procurement and marketing.

专家介绍:

        万国华博士现任上海交通大学特聘教授、博士生导师,安泰经济与管理学院副院长,1996-2007年在香港科技大学、澳门大学和美国纽约大学从事科研和教学工作。他在华中理工大学、上海交通大学和香港科技大学分别获得学士、硕士和博士学位,2011年获得“国家杰出青年科学基金”,2014年获上海市“育才奖”,2016年当选上海市“优秀学术带头人”。主要研究兴趣是供应链管理、服务运作管理,以及信息系统及管理,研究成果发表/录用于Operations Research, Management Science, INFORMS Journal on Computing和Mathematics of Operations Research等学术刊物,2014-2017连续入选Elsevier中国高被引学者,现任Production and Operations Management杂志的Senior Editor。

Copyright(c) 2018 All Rights Reserved 版权所有:江西财经大学信息管理学院

地址:江西省南昌市昌北经济技术开发区玉屏大道 邮编:330032